下载PDF
Sift > 实例探究 > Reducing friction for good travelers across the globe
Sift Logo

Reducing friction for good travelers across the globe

技术
  • 分析与建模 - 机器学习
  • 应用基础设施与中间件 - API 集成与管理
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 欺诈识别
服务
  • 数据科学服务
挑战
Destinia, a Spain-based online travel agency, faced challenges with payment fraud, fraud rings, and occasional friendly fraud due to the global nature of its offerings. The quick access to flights, hotels, and other digital bookings made manual review unscalable, as the team had a narrow window to investigate hundreds of suspicious orders daily. When chargebacks did hit, it often took over two months for the fees to appear in Destinia’s books, affecting analytics. To prevent chargebacks, rather than simply respond to them, Destinia felt that it was necessary to invest in a solution that required less hands-on maintenance and increased the team’s efficiency.
关于客户
Destinia is a rapidly-growing, Spain-based online travel agency (OTA) with offices in Madrid, Cairo, Dubai, and Tehran. There are more than 2 million global travelers using Destinia’s services in 90+ markets. Their website is accessible in over 30 languages, and offers over 500,000 hotels, 600 airlines, and all the travel-related services a traveler might need. The company is among the top 5 OTAs in Spain, and sees 70% of users booking through desktop and 30% on mobile. Destinia is committed to a great experience for both their customers and their business partners, and has worked to stay competitive in an ever-changing market.
解决方案
Destinia turned to machine learning to stay ahead of the inevitable surge in fraud. After much research and deliberation, Destinia came across Sift and found that its products came highly recommended among other OTAs and businesses in the travel industry. Destinia committed one developer and one analyst to integrating Sift, and they found the APIs to be clearly documented and very user friendly. Once the solution was in place, Destinia was pleasantly surprised with the speed and accuracy of the Sift Scores and data visualizations. This ratio of high accuracy to low time was essential in proving Sift’s value early on; a rules-based system would have required extensive analysis and continual creation of new rules in order to compete.
运营影响
  • Sharp decrease in time needed for manual review of transactions
  • More reliable automated decisions
  • Fewer blind spots due to not needing to rely on rules
数量效益
  • Reduced chargeback rate
  • Increased sales

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.