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Revamping BMW's Brand Image through IoT and Impact Marketing
技术
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
- 消费品
适用功能
- 销售与市场营销
挑战
宝马希望提升其生活方式的品质并更多地吸引女性。尽管拥有丰富的资产和出色的产品，但它并没有受到广大消费者记者的关注。
关于客户
宝马
解决方案
通过利用当前的文化趋势并创造有趣的生活方式内容，我们预热了该品牌，并使其更容易被媒体和消费者接受和吸引。
运营影响
数量效益
相关案例.
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Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
