The operational results of the campaign were significant. By leveraging the power of social content creation, Chang was able to connect with the younger demographic in a meaningful and engaging way. The campaign told a story of close friendship, which resonated with the target audience and helped to change their perception of the brand. The campaign was an emotional rollercoaster full of joy, milestones, and hardship, which helped to show true friendship over time. This innovative approach allowed Chang to uplift consumer perceptions and build an emotional connection with young Thai guys.
数量效益
The campaign was seen all over Thailand for six months
The campaign was launched via Facebook Live and rolled out across various platforms including TV, Cinema, OOH, print, digital, and social
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