The introduction of the 'Pizza Legends' platform resulted in significant operational benefits for Domino's. The platform not only helped Domino's reclaim its unique 'Create Your Own' feature but also significantly enhanced customer engagement. By allowing customers to personalize their pizzas and share their creations, Domino's was able to create a fun and engaging experience that set it apart from its competitors. This innovative approach also resulted in increased customer loyalty and higher average spend per transaction, contributing to the overall success of the 'Pizza Legends' platform.
数量效益
550,000 Pizza Legends were created
The platform generated £5 million in revenue
There was a 38% higher average spend with Pizza Legends
联系我们
欢迎与我们交流!
Thank you for your message! We will contact you soon.