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Revamping Pampers' Customer Experience and CRM Strategy
技术
- 分析与建模 - 机器学习
适用行业
- 消费品
- 教育
适用功能
- 产品研发
用例
- 实时定位系统 (RTLS)
挑战
随着婴儿的成长和尿布尺寸的转变，帮宝适正在失去客户。
关于客户
帮宝适
解决方案
制定了新的 CRM 策略并实施了联系策略，提供与个人相关的内容，以提高关键过渡阶段对帮宝适产品的忠诚度。在帮宝适婴儿俱乐部应用程序中添加支持和教育，将帮宝适变成帮手品牌。利用客户识别、预测建模、跨渠道集成、个性化触发器、营销自动化、实时事件检测、实时分析和机器学习。
运营影响
相关案例.
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