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Iris > 实例探究 > 振兴张:泰国啤酒广告的新视角
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Revitalizing Chang Beer's Brand Through IoT Advertising Strategy

适用行业
  • 包装
适用功能
  • 销售与市场营销
挑战
Chang 是泰国的一个啤酒品牌,由于其过时的广告和包装,其市场份额正在被更现代的竞争对手夺走。
关于客户
客户Chang是泰国的一个啤酒品牌。
解决方案
Chang 重新配制了啤酒,使其具有新的口味,并重新设计了瓶子。他们还创建了一个新的品牌平台,重点关注友谊在现代泰国饮酒文化中的重要性。
运营影响
  • The rebranding and new advertising strategy had a significant impact on Chang's brand perception and market share. The brand was able to shed its image as the 'old man's beer' and connect with a younger, more modern audience. The campaign was not only successful in terms of numbers but also in terms of engagement. By inviting the audience to share their friendship anthem, Chang was able to create a sense of community and connection with its consumers. This resulted in a significant increase in brand loyalty and customer engagement. The campaign was Chang's most successful ever, demonstrating the power of a well-executed rebranding and advertising strategy.
数量效益
  • 13% increase in volume share in 16 months
  • 44.5 million+ reach
  • 19 million+ video views

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