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Revitalizing MINI's Brand Image through Innovative Digital Marketing
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 消费品
适用功能
- 销售与市场营销
挑战
MINI 希望将其“NOT NORMAL”品牌定位带入英国，并与英国消费者产生共鸣。
关于客户
客户 MINI 是一个汽车品牌，希望与英国消费者互动并庆祝他们与该品牌的独特关系。
解决方案
该活动通过跨渠道的参与活动，展示了 MINI 车主表达对品牌热爱的创意方式，以此向 MINI 车主致敬。
运营影响
数量效益
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