Iris > 实例探究 > 重燃热情：MINI 成功的数字内容营销活动

Revitalizing MINI's Brand Image Through Interactive Digital Content Marketing

适用功能

挑战

MINI 希望赢回失落的一代高性能汽车爱好者。

关于客户

客户是MINI，一家汽车制造商。

解决方案

MINI推出全新车型，打造9屏互动内容体验，展示其强大的高性能能力。

运营影响

The interactive digital content marketing campaign was a resounding success for MINI. It not only reached a wide audience but also effectively engaged them, leading to a significant number of views on the microsite. The campaign was successful in generating interest among the target demographic, resulting in a number of qualified leads that exceeded the target. Most importantly, the campaign played a crucial role in revitalizing MINI's brand image. It successfully convinced the lost generation of performance motoring enthusiasts of MINI's high-performance capabilities, leading to a significant boost in sales.

数量效益

欢迎与我们交流!