Iris > 实例探究 > 重振冒险精神：新秀丽“像父母一样旅行”活动

Revitalizing Samsonite Through Nostalgic Digital Campaign

适用功能

挑战

新秀丽面临着激烈的竞争，需要从众多竞争者中脱颖而出。

关于客户

新秀丽 (Samsonite) 是旅游行业的知名品牌，成立于 113 年前。

解决方案

解决方案是发起一项名为“像父母一样旅行”的活动，邀请旅行者受父母旅行经历的启发，踏上怀旧之旅。

运营影响

The 'Travel Like Your Parents' campaign resulted in a significant digital presence for Samsonite. The brand was able to effectively engage with its audience through various digital platforms, including social media and their own website. The campaign not only helped in repositioning the brand but also in creating a captivating and immersive experience for the visitors. The use of nostalgic imagery and the theme of the campaign resonated with the audience, creating a strong brand connection. Every scroll, click, and share became a testament to the captivating allure of the campaign, demonstrating the success of the campaign in engaging the audience and spreading the brand message.

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