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Iris > 实例探究 > 推广 Targifor:从混乱到清晰
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Revitalizing Targifor: A Unique Medicine's Journey to Consumer Understanding

适用行业
  • 医疗保健和医院
适用功能
  • 销售与市场营销
挑战
我们面临的挑战是宣传 Targifor 的益处,将其与维生素类别分开,并将其确立为同类药物中的唯一药物。
关于客户
客户赛诺菲是一家生产 Targifor 的制药公司,Targifor 是巴西独特的治疗虚弱的药物。
解决方案
解决方案是创建Ladrões de Disposição(活力窃贼)系列,将消耗能量的情况描绘成恶棍。社交平台通过综合讲故事进行了重建,以提高活动意识和相关性。
运营影响
  • The 'Vitality Thieves' campaign was a huge success, effectively increasing the awareness and understanding of Targifor among consumers. By creatively depicting relatable situations that cause fatigue and positioning Targifor as the solution, the campaign resonated with consumers and distinguished Targifor from vitamin supplements. The campaign's success was not only reflected in the impressive quantitative results but also in the decision to replicate the online identity and concept to offline channels. This indicates that the campaign was successful in establishing a strong and recognizable brand identity for Targifor. The campaign also demonstrated the power of integrated storytelling in enhancing the relevance of a brand and its products.
数量效益
  • 310M+ impressions were generated
  • 25M people were impacted
  • The campaign received 18M views

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