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Iris > 实例探究 > adidas x ESPN SportsCenter 十大联名款拆箱:时光倒流之旅
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Reviving History: adidas and ESPN's Innovative Approach to Celebrate Shared Legacy

适用行业
  • 包装
用例
  • 时间敏感网络
挑战
以一种让老少球迷兴奋的方式庆祝阿迪达斯和 ESPN 的共同历史
关于客户
阿迪达斯
解决方案
推出 adidas Top Ten Hi ESPN 1979,这是 ESPN SportCenter Top Ten 与 adidas Top Ten 篮球鞋合作诞生的限量版运动鞋。创建定制包装,设计看起来像 70 年代末的电视机。包括一本旧的用户手册,进一步深入了解两个品牌的故事。确保第一个收到这些特别版踢球的是拆箱之王雅克·斯莱德(Jacques Slade)。
运营影响
  • The collaboration between adidas and ESPN resulted in a unique product that successfully celebrated the shared history of the two brands. The innovative approach to packaging and unboxing created a memorable experience for customers, transporting them back in time to the genesis of the two sports icons. The strategy of sending the first pair to Jacques Slade for an unboxing video was a successful move, generating buzz and driving awareness about the product. The campaign was a testament to the power of innovative marketing strategies in creating excitement and driving sales.
数量效益
  • The shoe had a rapid 100% sell-out, indicating high demand and successful marketing.
  • The unboxing video by Jacques Slade, a popular figure in the sneaker community, helped reach a wide audience.
  • The unique packaging and unboxing experience created a buzz in the sneaker community, driving further interest in the product.

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