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Revolutionizing Sailing Experiences with IoT: The GoSaily Case Study
技术
- 基础设施即服务 (IaaS) - 私有云
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 海洋与航运
适用功能
- 维护
- 销售与市场营销
用例
- 楼宇自动化与控制
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 培训
挑战
GoSaily 是一款连接私人帆船所有者和船员的网络应用程序，最初于 2015 年使用代码构建。然而，由于成本高昂且流程耗时，创始人 Stefano Failla 和 Paola Ginella 在维护平台方面面临挑战。意大利帆船市场相对较小，GoSaily 必须与资金雄厚、愿意在网络和社交媒体营销方面投入巨资的竞争对手竞争。该平台已在市场上占据了一席之地，但其商业模式在经济上并不可行。创始人正在寻找一种解决方案，可以降低平台的运行成本，同时保持 GoSaily 用户已有的相同数量的功能。 2018年，由于个人原因和时间不够，创始人决定暂时关闭GoSaily，转而使用更简单的Wordpress网站来推广他们当地的帆船活动。
关于客户
GoSaily 是一款为帆船爱好者社区提供服务的网络应用程序。它通过双向市场将私人帆船所有者与水手连接起来。该平台允许水手和船主建立个人联系并成为“朋友”，在私人聊天中分享消息，询问或提供有关帆船装备和设备的建议，以及在全新的社区论坛上发帖、回复和评论。该平台还允许用户发布带船长或不带船长的船只租赁广告。 GoSaily的用户主要是私人帆船所有者和寻求航海体验或想要租一艘没有船长的船只的水手。
解决方案
2017 年，创始人决定使用 Bubble 将 GoSaily 转换为无代码平台。 Bubble 提供了先进的无代码功能和正确的架构，使他们能够构建自己的应用程序并进行扩展。他们花了三个月的时间重建 GoSaily 中已有的所有功能。该平台于 2020 年重新推出，业务模式发生重大变化，并推出许多新功能。他们没有遵循具有复杂资金管理活动的双边市场模式，而是转向基本订阅模式，其中所有用户帐户都是免费的，只有列出的船只必须支付少量的年度订阅费。他们还添加了一些功能，例如供水手“朋友”使用的内部聊天、友谊联系、装备和设备专家建议部分、船员广告和新的水手社区论坛。
运营影响
数量效益
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