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Revolutionizing Sports Marketing: The GLITCH Case Study
适用行业
- 消费品
适用功能
- 产品研发
- 销售与市场营销
挑战
GLITCH 希望打破传统产品发布的模式，让消费者参与到活动的各个方面。
关于客户
参与 GLITCH 活动的顾客是一群伦敦孩子，他们也是阿迪达斯的消费者。他们积极参与该活动，提供想法、测试原型并提供反馈。
解决方案
GLITCH 让消费者参加概念研讨会，收集有关产品概念、名称、设计和服务主张的想法。他们还定期举办消费者验证会议，并与当地参与者合作创建内容。 GLITCH 靴子仅通过一款应用程序提供，并提供社区邀请码和伦敦地区 4 小时送货服务。
运营影响
数量效益
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