The always-on social media strategy resulted in a significant increase in engagement and fan base for Formula E. The content plan, which included a blend of repeatable formats and hero content, successfully targeted and retargeted different audience groups. The shift in focus from just race days to building excitement before and after the race also contributed to the increased engagement. The hero content was particularly effective, with new fans significantly more likely to like the Formula E page after viewing it. This strategy not only expanded Formula E's reach but also positioned it as a unique and exciting motorsport franchise.
数量效益
94% more shares than the average piece of content produced by Formula E
900% cheaper to convert new fans with hero content
68% increase in fans and followers on last season
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