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Roswell Park Cancer Institute uses LexisNexis® MarketView™ for Precision Physician Outreach
技术
- 分析与建模 - 数据挖掘
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 医疗保健和医院
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
挑战
With ever-tightening reimbursements, providers around the country are competing for patient volume to sustain their organizations. Through physician outreach programs, one health care provider attempts to attract referrals from other providers in the same service area. Physician outreach programs can be inefficient and wasteful if they aren’t targeting the right kind of practitioners. This can waste time for the physician liaison, prospective referring physician and lead to wasteful spending for ineffective outreach. Without data to support and focus outreach efforts, Roswell Park had an insufficient view of the practitioners who were seeing and treating patients they wanted to attract. This lack of insight created operational waste and inefficiency. Physician liaisons couldn’t differentiate between an ideal practitioner relationship and a less essential one. When all practitioners looked the same from an outreach standpoint, it was difficult to prioritize time and outreach expenditures. Roswell Park recognized a need for data to help them prioritize their physician outreach efforts and ensure they were targeting the most appropriate practitioners.
关于客户
Roswell Park Cancer Institute (RPCI) is the nation’s first cancer center, established in 1898. Located in New York, RPCI is renowned for its multi-disciplinary approach to cancer care, which necessitates frequent interactions with providers across the state. The institute has a robust physician outreach program aimed at driving referrals to their cancer program and strengthening relationships with other medical practices and practitioners. As a model for cancer research institutions and treatment facilities, RPCI continues to demonstrate resilience and sustainability by recognizing the importance of data-driven decision-making. The institute's commitment to leveraging advanced data analytics to improve operational efficiency and patient care makes it a leader in the healthcare industry.
解决方案
Roswell Park Cancer Institute turned to LexisNexis MarketView, a claims-based market intelligence product, to address their physician outreach challenges. MarketView provided Roswell Park with access to a vast repository of deidentified medical claims, which included diagnosis and treatment data from various practitioners. This allowed Roswell Park to gain insights into the networks of surgeons and understand the origins of specific types of referrals. By evaluating the breadth, depth, and flexibility of the medical claims dataset, Roswell Park determined that MarketView was the best fit for their needs. The Business Development team at Roswell Park used MarketView data to uncover blind spots, improve precision in targeting, and refine their outreach messaging. MarketView identified which practitioners outside of Roswell Park were treating the types of patients targeted by the institute, allowing them to focus their outreach efforts on high-value providers. Additionally, the flexibility of the data enabled Roswell Park to conduct more granular targeting and tailor their messaging based on physician loyalty metrics. This comprehensive approach helped Roswell Park improve the efficiency and effectiveness of their physician outreach program.
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