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Royal Canin: Enhancing capabilities and increasing efficiency with rollout of global ERP platform
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 消费品
适用功能
- 采购
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
挑战
Royal Canin 是一家全球领先的宠物食品供应商，该公司希望改善客户服务并启动在线销售渠道的数字化转型。然而，一系列的并购使该公司的 IT 系统和业务流程变得分散，难以在全球市场迅速推出新计划。由于需要将每个新流程纳入多个 IT 系统，该公司在其全球网络中实施重大变革时面临延迟。这削弱了他们快速响应市场变化的能力，有削弱其竞争优势的危险。
关于客户
皇家宠物食品成立于 1968 年，是全球领先的宠物食品供应商。该公司总部位于法国小镇艾马尔格，业务遍及 60 多个国家，拥有 6,000 多名员工。在过去的四十年里，皇家宠物食品已成为领先的宠物食品专家，通过兽医、饲养员和宠物店向消费者销售产品。该公司已经建立了良好的声誉，现在计划通过转型到单一的全球 ERP 平台来增强其能力，保持成功并提高效率。与此同时，该公司希望迅速征服新市场，进一步扩大其全球网络。
解决方案
在评估了一系列 ERP 解决方案后，Royal Canin 决定部署 Microsoft Dynamics NAV，包括财务管理、供应链管理、销售和营销模块。此外，该公司还实施了 Microsoft BizTalk，通过自动化关键业务流程来帮助简化运营。为了确保涉及如此多关键运营领域的项目取得成功，Royal Canin 着手寻找真正具有全球能力的系统集成商，并选择了 IBM® 全球商业服务部®。IBM 团队帮助 Royal Canin 为其全球 ERP 解决方案构建了共享核心模型。顾问们熟练地修改了软件，以支持研讨会期间定义的复杂最佳实践。在每个国家/地区的实施过程中，IBM 部署团队都会进行差距分析，以发现每个本地市场中实现最佳运营所需的任何缺失功能，并根据需要调整解决方案。
运营影响
数量效益
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