下载PDF
Sagility's Successful Transition to Account-Based Marketing with Demandbase
适用行业
- 金融与保险
- 医疗保健和医院
适用功能
- 销售与市场营销
用例
- 时间敏感网络
- 基于使用的保险
服务
- 云规划/设计/实施服务
- 培训
挑战
Sagility 是一家全球医疗保健服务公司,在销售和营销推广方面遇到了困难。该公司为不同领域的企业提供广泛的服务,因此为每个企业量身定制外展和信息传递是一项挑战。在全球医疗保健营销主管凯文·诺兰 (Kevin Nolan) 上任之前,Sagility 专注于三个大型健康保险计划,只有当其中一个组织的冠军转移到另一个组织时才扩展到新徽标。新业务的出站概念并不存在。此外,Sagility 在很大程度上依赖于运气来打开大门,经常在与潜在客户的通话中或在贸易展上的即兴评论中了解提案请求 (RFP)。凯文正在寻找一种解决方案,使他能够为非常特定的受众制定个性化的外展计划,并结束他们对运气的依赖。
关于客户
Sagility 是一家价值 5 亿美元的全球公司,为医疗保健行业提供广泛的服务。他们为健康保险公司处理会员呼叫、索赔处理、裁决、提供商数据库管理等。在医院系统方面,他们帮助医院追回被拒绝的索赔费用。该公司为各种企业提供数十种服务。在实施 Demandbase 之前,Sagility 专注于三个大型健康保险计划的核心,并且只有当其中一个组织的冠军转移到另一个组织时才扩展到新徽标。
解决方案
Sagility 借助 ABX Cloud 和 Advertising Cloud 实施了 Demandbase One,以细化目标受众并覆盖那些不回应电话和其他形式外展活动的人群。他们使用意向数据来识别市场账户,使它们领先于 RFP 曲线。事实证明,意图数据对于销售电话准备也很有价值,使他们能够将讨论与潜在客户正在消费的内容保持一致。 Demandbase 能够精细细分受众并个性化推广,这是吸引 Kevin 的一个关键因素。尽管审批流程漫长,但 Demandbase 销售团队的耐心以及该平台提供的各种服务给 Kevin 留下了深刻的印象。借助 Demandbase,Sagility 能够细分受众并通过个性化广告定位他们。
运营影响
数量效益
相关案例.
Case Study
Hospital Inventory Management
The hospital supply chain team is responsible for ensuring that the right medical supplies are readily available to clinicians when and where needed, and to do so in the most efficient manner possible. However, many of the systems and processes in use at the cancer center for supply chain management were not best suited to support these goals. Barcoding technology, a commonly used method for inventory management of medical supplies, is labor intensive, time consuming, does not provide real-time visibility into inventory levels and can be prone to error. Consequently, the lack of accurate and real-time visibility into inventory levels across multiple supply rooms in multiple hospital facilities creates additional inefficiency in the system causing over-ordering, hoarding, and wasted supplies. Other sources of waste and cost were also identified as candidates for improvement. Existing systems and processes did not provide adequate security for high-cost inventory within the hospital, which was another driver of cost. A lack of visibility into expiration dates for supplies resulted in supplies being wasted due to past expiry dates. Storage of supplies was also a key consideration given the location of the cancer center’s facilities in a dense urban setting, where space is always at a premium. In order to address the challenges outlined above, the hospital sought a solution that would provide real-time inventory information with high levels of accuracy, reduce the level of manual effort required and enable data driven decision making to ensure that the right supplies were readily available to clinicians in the right location at the right time.
Case Study
Gas Pipeline Monitoring System for Hospitals
This system integrator focuses on providing centralized gas pipeline monitoring systems for hospitals. The service they provide makes it possible for hospitals to reduce both maintenance and labor costs. Since hospitals may not have an existing network suitable for this type of system, GPRS communication provides an easy and ready-to-use solution for remote, distributed monitoring systems System Requirements - GPRS communication - Seamless connection with SCADA software - Simple, front-end control capability - Expandable I/O channels - Combine AI, DI, and DO channels
Case Study
Driving Digital Transformations for Vitro Diagnostic Medical Devices
Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitrodiagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. As the demand for medical diagnostic services grows rapidly in hospitals and clinics across China, so does the market for IVD solutions. In addition, the typically high cost of these diagnostic devices means that comprehensive post-sales services are needed. Wanteed to improve three portions of thr IVD:1. Remotely monitor and manage IVD devices as fixed assets.2. Optimizing device availability with predictive maintenance.3. Recommending the best IVD solution for a customer’s needs.
Case Study
HaemoCloud Global Blood Management System
1) Deliver a connected digital product system to protect and increase the differentiated value of Haemonetics blood and plasma solutions. 2) Improve patient outcomes by increasing the efficiency of blood supply flows. 3) Navigate and satisfy a complex web of global regulatory compliance requirements. 4) Reduce costly and labor-intensive maintenance procedures.
Case Study
Harnessing real-time data to give a holistic picture of patient health
Every day, vast quantities of data are collected about patients as they pass through health service organizations—from operational data such as treatment history and medications to physiological data captured by medical devices. The insights hidden within this treasure trove of data can be used to support more personalized treatments, more accurate diagnosis and more advanced preparative care. But since the information is generated faster than most organizations can consume it, unlocking the power of this big data can be a struggle. This type of predictive approach not only improves patient care—it also helps to reduce costs, because in the healthcare industry, prevention is almost always more cost-effective than treatment. However, collecting, analyzing and presenting these data-streams in a way that clinicians can easily understand can pose a significant technical challenge.