Iris > 实例探究 > 三星澳大利亚的 B2B 活动：为进步企业量身定制解决方案

Samsung Australia's Tailored B2B Digital Marketing Strategy

适用功能

挑战

三星澳大利亚面临的挑战是提供量身定制的解决方案来解决个别企业的具体挑战，同时帮助他们提供所需的安全性。

关于客户

该活动针对主要垂直行业的企业，包括酒店、医疗保健、运输和政府。

解决方案

B2B 活动“你的生意，你的规则”打破了惯例，倡导了先进的商业模式。它承认并非所有员工都是一样的，企业需要多样化的移动解决方案选择。该活动展示了三星澳大利亚全新定制的本地 B2B 方法，实现了从底线利润到客户体验的范式转变。

运营影响

The operational results of Samsung Australia's B2B campaign ‘Your business, your rules’ are not quantitatively specified in the case study. However, the campaign represents a significant shift in the company's approach to B2B marketing. By focusing on customer experience rather than bottom line profit, Samsung Australia is positioning itself as a company that understands and responds to the unique needs of each business. The campaign also demonstrates the company's commitment to disrupting conventions and embracing a more progressive business model. The use of digital channels and bespoke content targeted to key verticals further illustrates the company's innovative approach to B2B marketing.

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