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Samsung Galaxy Buds2: A Case Study on Engaging Gen Z with IoT

技术

传感器 - 声学传感器

适用功能

采购

挑战

2021 年夏天，三星推出了新款 Galaxy Buds2，这是三星在 2021 年发布的第二款耳机。基于这样的洞察，不适感是购买新耳机时最大的购买障碍，以及 Galaxy Buds2 是最适合的产品事实。解决耳塞佩戴不舒服、音质差的问题。我们希望推出一场颠覆性的、引人入胜且整体有趣的活动来吸引新的受众。

关于客户

三星

解决方案

该作品通过使用 Big Narstie 和 Diane Morgan 的知名喜剧名人声音作为消费者的耳朵，旨在吸引 Z 世代的注意力，并传达三星 Galaxy Buds2 非常舒适，它们已被“耳朵认可”的信息。。中档价位和充满活力的调色板进一步吸引了 Z 世代受众的注意力。音频广告得到了引人注目的设计的支持，这些设计在视觉上诠释了音频的轻松愉快。媒体包括全国范围内的 DOOH 活动和大型网站，包括接管滑铁卢的地下自动人行道，使用引人入胜的视觉效果将这一概念的有趣本质带入生活。英国各地的城市也张贴了苍蝇海报，并在定制的社交声音中播放。

运营影响

The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the innovative marketing strategy, which included the use of recognisable celebrity voices and eye-catching designs, would have increased brand awareness and visibility among the Gen Z demographic. The campaign's playful and engaging nature would have helped to position Samsung as a brand that understands and caters to the needs and preferences of this younger audience. The use of various media platforms, including DOOH and social media, would have ensured a wide reach and high levels of engagement.

Samsung Galaxy Buds2: A Case Study on Engaging Gen Z with IoT

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