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Zapier > 实例探究 > 扩展客户服务:Hickies 如何使用 Zapier 简化流程
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Scaling Customer Service in eCommerce: A Case Study on Hickies

适用行业
  • 水泥
  • 设备与机械
适用功能
  • 采购
  • 销售与市场营销
用例
  • 零售店自动化
  • 时间敏感网络
服务
  • 系统集成
挑战
Hickies 是一家电子商务初创公司,在快速扩展业务时面临着有效管理客户服务流程的挑战。
关于客户
Hickies 是一家电子商务初创公司,销售运动鞋弹性鞋带系统。他们优先考虑客户服务,旨在建立一个满意的客户社区。
解决方案
该公司使用 Shopify 来运营其在线商店,并使用 Desk.com 来管理客户服务。然而,在两个平台之间手动传输客户数据非常耗时。他们在 Zapier 找到了一个解决方案,该解决方案使流程自动化并节省了时间和金钱。
运营影响
  • The automation of customer data transfer and follow-up emails significantly improved Hickies' operational efficiency and customer service. The company was able to provide prompt, knowledgeable responses to customer queries, enhancing customer trust in the company. The automated follow-up emails allowed Hickies to gather continuous feedback from their customers, enhancing the 'Hickies experience' and making customers feel part of a community. This feedback also led to product improvements, with the company's second generation of Hickies featuring brighter colors and more elasticity based on customer suggestions. The automation also allowed Hickies to better serve their customers by having all necessary customer information readily available when a support ticket came in.

数量效益
  • Saved significant time and money by automating the transfer of customer data between Shopify and Desk.com using Zapier.

  • 24% increase in returning customers since implementing the automation.

  • 46% increase in customer engagement since implementing the automation.

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