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Scaling Leads and Reducing CPA by 97% with Facebook Ads and Chatbots: A Case Study on Customers.ai Inc
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
适用功能
- 销售与市场营销
用例
- 对话机器人
- 交通监控
挑战
Customers.ai Inc 面临着提高潜在新用户对其 Facebook 广告工具和机器人营销平台的认识的挑战。他们还面临着 Facebook 广告上流量点击活动成本不断上升的问题，导致每条线索的获取成本很高。
关于客户
Customers.ai Inc 是一个聊天机器人营销软件平台，由 Larry Kim 于 2017 年创立。他们的使命是为营销人员提供设计和启动聊天机器人的工具，以提供潜在客户开发和转化支持。它们被评为 2019 年最佳机器人营销解决方案。
解决方案
为了应对这些挑战，Customers.ai 转而使用 Facebook 点击 Messenger 广告和 Messenger 机器人。这使他们能够立即捕获所有潜在客户并以交互和对话的方式与用户互动。他们还实施了 Messenger 点滴营销活动来培育和筛选潜在客户。
运营影响
数量效益
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