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Carbon Direct > 实例探究 > 数字广告行业脱碳:Scope3 的 Carbon Direct 解决方案
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Scope3's Innovative Approach to Decarbonize the Digital Advertising Industry

技术
  • 分析与建模 - 机器学习
  • 基础设施即服务 (IaaS) - 混合云
适用行业
  • 水泥
适用功能
  • 采购
  • 销售与市场营销
用例
  • 连续排放监测系统
  • 最后一英里交付
服务
  • 系统集成
挑战
过去 30 年来,程序化广告已占美国广告预算的 50% 以上,但它也造成了全球近 4% 的温室气体排放。 Scope3 旨在通过测量和管理整个供应链的排放来实现数字广告行业脱碳。
关于客户
Scope3 为数字广告行业的广告商、发布商和广告技术合作伙伴提供服务。他们为生态系统中的公司提供准确且独立的排放模型,帮助他们测量排放量并管理碳清除项目的购买。
解决方案
Scope3 开发了一种测量数字广告端到端排放的方法,并创建了绿色媒体产品 (GMP),以实现全行业使用碳中和媒体。他们与 Carbon Direct 合作,通过定制的高质量碳信用额组合将碳补偿纳入 GMP。
运营影响
  • Scope3's solution has far-reaching sustainable implications across the advertising ecosystem, serving brands, agencies, publishers, supply-side platforms, demand-side platforms, and more. In a partnership with Vox Media, Green Media was made available across the entire Concert Marketplace, giving brands the opportunity to purchase carbon-neutral media at scale across dozens of premium publishers. Scope3 continues to onboard clients to buy and sell green media and educate the industry on the real carbon cost of digital advertising. Looking ahead, Scope3 plans to evolve their current GMP offering to build emissions reduction into their GMPs and automate carbon removal purchasing with Carbon Direct’s API when compensation for unavoidable emissions is needed.
数量效益
  • $1M advance purchase of high-quality carbon credits through a bespoke portfolio
  • Integration of carbon removal purchasing with Green Media Products (GMPs)
  • Compensation for 600+ metric tons of CO2 as of January 2023

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