Iris > 实例探究 > 彻底改变电视营销：三星的全球影响者战略

SERIF TV - A Global Influencer Strategy: A Case Study on Samsung's Innovative Marketing Approach

适用功能

挑战

三星希望通过全球影响力战略将其革命性的 Serif TV 推向市场。

关于客户

客户三星是一家全球电子公司。

解决方案

该战略涉及以设计界为目标，从顶级设计影响者开始，逐步扩展到更广泛的生活方式领域。该电视节目在 Bouroullec 位于巴黎的工作室中向选定的有影响力人士进行了预览，随后是精心策划的简报和活动节目。该产品还通过名人和社交媒体明星传播到各个社区。

运营影响

The global influencer strategy implemented by Samsung and iris was successful in generating hype and interest in the Serif TV among the design community. The exclusive preview and the curated program of briefings and events helped to create a sense of exclusivity and desire for the product. The strategy also successfully infiltrated various lifestyle segments, reaching a wide range of communities through celebrities and social stars. As a result, Samsung was able to effectively position the Serif TV as a blend of design and technology, appealing to a discerning audience and influencing the broader market perception of the product.

数量效益

200 top (20) and second tier (180) influencers were involved in the briefing programme
389% more London Design Festival mentions on Twitter than the nearest competitor
400K views of Serif TV movies were generated

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