下载PDF
SiteScout Self-Serve Media Buying Platform Achieves 1-millsecond Response Times While Managing 12 Billion Ad Impressions Daily
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 电子商务
适用功能
- 商业运营
- 销售与市场营销
用例
- 数字线程
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 系统集成
挑战
The SiteScout Platform, a demand-side platform (DSP) for real-time bidding and reporting, works with massive volumes of logged cookie matches and user data profiles to distribute targeted display ads with RTB functionality. To further maximize the penetration and reach of ads, SiteScout also offers a number of advanced DSP features, including auto-optimization, retargeting, and mobile traffic support. The demands of the DSP are heavy, requiring low-latency replies, high availability, and the ability to scale, as well as the ability to replicate data across multiple data centers. Early on, SiteScout recognized that a NoSQL database would be best suited for handling its large scale amounts of data. However, the first NoSQL database the company implemented failed to meet SiteScout’s performance demands. The initial NoSQL database was not a true, multi-threaded database, limiting the ability to effectively utilize the machine specification, which was a hugely limiting factor.
关于客户
SiteScout is a company that offers a self-serve media buying platform, helping companies of all sizes to capitalize on the opportunity of real-time bidding (RTB) in digital marketing. The platform is integrated with all major ad exchanges, ad networks, supply-side, and data management platforms, including Google, Rubicon, Admeld, Pubmatic, OpenX, PulsePoint, Improve Digital, Proximic, Lotame, MoPub, Nexage, and Smaato. SiteScout works with thousands of advertisers, ranging from small and mid-size businesses to global brands, to optimize real-time advertising campaigns for greater profitability. The company’s platform manages more than 12 billion daily ad impressions in real time, across the Web and on mobile devices.
解决方案
After further research and evaluation, SiteScout chose to replace the current database with the Aerospike real-time NoSQL database and key-value store. The Aerospike database is specifically built for the demands of a DSP. Migrating the company’s data from the old NoSQL database to Aerospike was a straightforward process of re-implementing the database. The performance obtained with Aerospike was far greater than before. SiteScout deploys Aerospike clusters in each of three geographically distributed data centers: Los Angeles, Virginia, and Amsterdam. To synchronize data and ensure business continuity across these sites, SiteScout has implemented Aerospike’s cross data center replication in a complex ring topology. SiteScout also uses a combination of flash-based solid-state drive (SSD) and DRAM physical storage to maximize speed and scalability. This is facilitated by Aerospike’s native optimization for both flash and SSDs. Additionally, SiteScout uses the Google protobuf toolkit to write out data in the Aerospike database, compressing the data into a much smaller footprint and providing interoperability with any language. SiteScout also takes advantage of Aerospike’s Evictor time-to-live (TTL) feature, which automatically removes expired records once they have timed out.
运营影响
数量效益
相关案例.
Case Study
Digital Transformation of Atlanta Grout & Tile: An IoT Case Study
Atlanta Grout & Tile, a Tile, Stone & Grout restoration company based in Woodstock, Georgia, was facing challenges with its traditional business model. Despite steady growth over the years, the company was falling behind the web revolution and missing out on the opportunity to tap into a new consumer base. They were using independent software from different vendors for each of their department information and workforce management. This resulted in a lot of manual work on excel and the need to export/import data between different systems. This not only increased overhead costs but also slowed down their response to clients. The company also had to prepare numerous reports manually and lacked access to customer trends for effective business decision-making.
Case Study
IFFCO Boosts IT Performance and Innovates Agriculture with Oracle Cloud
Indian Farmers Fertiliser Cooperative Ltd. (IFFCO), the world’s largest manufacturer and marketer of fertilizers in the cooperative sector, was facing several challenges in its quest to innovate and improve the livelihood of farmers in India. The organization had recently launched a new product, nano urea, which brought new demands to IFFCO’s cloud computing needs. The organization needed a reliable cloud vendor to support the processes of 6–7 new manufacturing plants during the upcoming year, enhancing its production capability 300–350 million bottles of nano urea to meet increasing demand. IFFCO’s cloud adoption was driven by a need to innovate. The organization wanted capabilities for a dynamic business that can adapt to the changing needs of the market while growing fast. However, it was inhibited by rigid on-premises data center deployments and the overhead of maintaining legacy systems. IFFCO wanted to apply the elasticity and availability of cloud for improving overall performance of applications at lowest possible operational overhead. Lastly, IFFCO needed to provide the benefits of its technology to all its stakeholders, including employees, members, transporters, and farmers, some of whom have limited literacy. To accommodate all stakeholders, IFFCO wanted to add a voice interface to its applications.
Case Study
7-Eleven Philippines Enhances Customer Support with Freshdesk
7-Eleven Philippines, a pioneer of 24-hour convenience stores in the country, was facing challenges with its customer support system. The customer support was outsourced to an external vendor, which resulted in limited visibility into customer query patterns and performance metrics. The company had no transparency into the vendor's analytics and could not validate their reports. They also had no visibility into the volume of calls, number of abandoned calls, etc. due to the use of the vendor’s telephony solution. This lack of control and visibility into customer support led the team to decide to bring the entire function in-house. They began exploring helpdesk solutions that would enable them to build a strong in-house support team.
Case Study
Kaafmeem Enhances Customer Operations with Freshchat and WhatsApp Integration
KaafMeem, a Saudi-based fashion e-commerce company, was facing challenges in its customer service operations. The company, which specializes in modern Arabic fashion, had traditionally used email and direct calls to handle sales queries, delivery information requests, and questions about refunds and replacements. However, they wanted to provide a more user-friendly channel for their customers to immediately access the Kaafmeem team. They were looking for a solution that would allow them to open a direct dialogue with their consumers, making the shopping experience as seamless and convenient as possible. The challenge was to find a platform that was popular among their customer base and could be integrated easily into their existing operations.
Case Study
Software Development Partnership with PrettyLittleThing: Enhancing E-commerce Capabilities
PrettyLittleThing, a rapidly growing UK-based fashion retailer, faced the challenge of expanding its software development capabilities to keep up with its business growth. The company needed a strategic tech partner who could assemble a team of dedicated software engineers with experience in developing e-commerce solutions and high load systems. The primary goals were to extend the in-house team with strong software engineers experienced in PHP, various JavaScript frameworks, AWS, and other technologies; automate the process of product creation on the client’s e-commerce website that has over 30,000 items; and speed up the software development process. The challenges included establishing effective communication and alignment among different distributed teams and developing functionality that helps manage thousands of products easily.
Case Study
Aramex Boosts Agent Productivity by 50% with Freshservice Implementation
Aramex, an international express, mail delivery, and logistics services company based in Dubai, was facing challenges in delivering consistent, quality IT services and support to its employees. As the organization grew, responding to service requests in a timely manner became increasingly difficult due to outdated processes and communication silos. Aramex was using an in-house legacy IT service desk that was rigid, ill-defined, and required constant resources to maintain and upgrade. The on-premise system was not easy to scale and could not keep up with the growing needs of Aramex. The company was in need of a flexible, agile IT service desk that could streamline its workflow and improve ticket resolution time.