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Greenly > 实例探究 > Smart 的碳中和之旅：案例研究

Smart's Journey Towards Carbon Neutrality with Greenly's Support

技术

传感器 - 环境传感器
传感器 - 温度传感器

适用功能

销售与市场营销

用例

连续排放监测系统
室外环境监测

挑战

Smart 是一家广告技术公司，希望减少碳足迹并变得更加对环境负责。

关于客户

Smart 是一家独立的广告技术公司，通过程序化广告将发布商和营销人员联系起来。它们提供透明度、价值路径优化，并旨在确保广告技术生态系统中的公平份额。他们实现了逐年增长，并扩大了产品范围，以满足电视广播公司、版权所有者和 CTV 运营商的需求。 Smart 希望被视为一家负责任的公司，并关心自己对环境的影响。

解决方案

Smart 决定在提供碳足迹测量和分析的 Greenly 公司的帮助下进行温室气体评估。 Greenly 获得 ADEME 认可的科学、透明的方法，以及他们的智能平台 UI 和专业知识，使他们成为 Smart 的理想选择。评估涵盖范围 1、2 和 3 分析和基准。

运营影响

The engagement with Greenly and the subsequent carbon footprint assessment has led to a heightened awareness of Smart's environmental impact and the need for action. The assessment has not only provided a clear understanding of the company's current carbon footprint but also identified specific areas for improvement. This has resulted in the formation of a dedicated team at Smart to review the results, make recommended adjustments, and lead initiatives to reduce the company's carbon footprint. The company's commitment to reducing its environmental impact has also been positively received by its stakeholders, helping to attract top talent and reassure partners concerned about their carbon footprint. This initiative has positioned Smart as a leader in the industry in terms of environmental responsibility.

数量效益

Identified total carbon emissions of 2249t.CO2/year, providing a clear benchmark for future reduction efforts
Revealed the need for 1000 hectares of growing forest to compensate for current emissions, highlighting the scale of the environmental impact
Identified specific areas of high emissions, such as digital emissions (743 tCO2), emissions from purchasing (312 tCO2), and transport emissions (223 tCO2)

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