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CARTO > 实例探究 > Smart Site Planning for the Healthcare Industry with Location Intelligence
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Smart Site Planning for the Healthcare Industry with Location Intelligence

技术
  • 分析与建模 - 实时分析
适用行业
  • 医疗保健和医院
适用功能
  • 商业运营
服务
  • 数据科学服务
挑战
As Sanitas, a healthcare provider based in Spain, grows and diversifies its offerings, it needs to ensure it's expanding in the right places and in the right ways. Being a part of Bupa’s massive operation, which touches 190 countries, finding locations best suited to new healthcare centers is a complex endeavor—as is uncovering the healthcare needs of local populations. Sanitas prides itself on serving clients throughout every stage of life; doing this well across a growing variety of facilities requires a wealth of demographic and location information—as well as the means to organize and understand that data in actionable ways. To fulfill its mission, Sanitas needed location intelligence that could provide dual functions: helping the company make wise choices for future development, and enabling the company to provide exceptional care to local demographics.
关于客户
Sanitas is a healthcare provider based in Spain and is a part of Bupa, an international leader in the healthcare field. With more than 10,600 employees working with a 40,000-strong medical team, Sanitas remains committed to its core business of providing health insurance for millions—while expanding its services into the areas of dental care and the management of hospitals and nursing homes. Recently, Sanitas nearly doubled its client base, now boasting a total of 4 hospitals, 20 specialty medical facilities, 16 wellness centres, 180 dental clinics.
解决方案
Sanitas found CARTO's location intelligence platform to be the most suitable solution for their needs. Not only did CARTO’s solution present a wide range of functionality and location data reporting, but the provider’s software also had a more manageable learning curve and an attractive, easy-to-use interface. Today, Sanitas relies on CARTO’s technology to inform decisions about where to open new healthcare centers, to generate market studies that ensure the profitability of potential sites, and to create reports detailing sales results and client demographics—all of which drives efficiency, saves money, and generates revenue.
运营影响
  • CARTO’s location intelligence solution informed Sanitas’ decision-making about a number of locations—helping the company avoid development in several potentially unprofitable areas while deepening their investment in areas that were generating revenue.
  • The location intelligence platform also uncovered several Sanitas locations that should have been profitable but were underperforming—alerting leadership that there was an issue with the sales team in those regions.
  • CARTO also greatly reduced the time it took for Sanitas to create reporting around sales and client base data, allowing leadership to quickly determine which areas needed improvement. The process of locating new centers has been made simple and accurate, and Sanitas is enjoying much greater detail and faster results than seen with previous location intelligence software.
数量效益
  • Enabled fast growth by determining appropriate, profitable locations across a large territory.
  • Rejected multiple sites once discovering poor profitability; accepted others with positive results.
  • Uncovered issues with local teams based on performance against profitability data.

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