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Southern States Cooperative Uses Alteryx to Improve Direct Mail Response Rates and Gross Margins
技术
- 分析与建模 - 预测分析
适用行业
- 农业
- 零售
适用功能
- 销售与市场营销
用例
- 补货预测
- 需求计划与预测
服务
- 数据科学服务
挑战
南方州合作社是美国一家大型农民合作社,该公司希望优化其营销工作,尤其是其高价值的直接营销活动。然而,该公司面临着重大挑战。它缺乏一种方法来整合来自公司多个来源的客户和营销数据以供分析。它还缺乏推动营销分析的复杂工具,而是依赖于 Microsoft Excel 等通用生产力工具。由于无法访问相关数据,直接邮寄无法有效定位,从而导致不必要的支出。
关于客户
南方州合作社成立于 1923 年,是美国最大的农民合作社之一。它由 30 多万农民成员所有,采购、制造和加工饲料、种子、肥料、农用物资和燃料。该合作社为 23 个州的 1,200 多个零售点提供服务,向农民和美国农村客户销售产品。该公司在农业专业人士中享有很高的客户忠诚度和品牌认知度。
解决方案
2011 年,Southern States Cooperative 选择 Alteryx Analytics 来改善公司对关键客户和营销数据的访问,并快速构建所需的分析,以进一步提高营销成功率。Alteryx 解决方案的独特能力是推动复杂分析(包括空间功能)的能力。Alteryx 甚至使那些没有强大技术背景的人也能解锁业务和技术数据,以改善他们的决策。使用 Alteryx,Southern States Cooperative 现在拥有数十个分析应用程序,可在整个公司范围内做出更好的业务决策。为了优化营销工作,Southern States Cooperative 严重依赖 Alteryx 中的预测分析工具。
运营影响
数量效益
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