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Spatial Data: Revolutionizing Out-of-Home Advertising
技术
- 机器人 - 轮式机器人
- 传感器 - 全球定位系统
适用行业
- 设备与机械
- 电信
用例
- 室外环境监测
挑战
Clear Channel Outdoor 是全球最大的户外媒体公司之一，其运营面临着重大挑战。他们使用移动位置数据连接物理世界和数字世界，识别暴露在户外 (OOH) 面板上的设备，并在 RADAR® 产品中收集这些见解。然而，他们在如何让广告商轻松访问这些数据以进行活动规划时遇到了问题。我们面临的挑战是创建一种解决方案，使广告商能够轻松访问和利用从 Clear Channel Outdoor 收集的移动位置数据中获得的见解。这对于广告商更有效地规划其活动并更有效地接触目标受众至关重要。
关于客户
本案例研究中的客户是 Clear Channel Outdoor，它是世界上最大的户外媒体公司之一。他们在欧洲、亚洲和拉丁美洲的 21 个国家/地区拥有 50 万个户外站点，拥有多元化的户外产品组合。 Clear Channel Outdoor 的使命是通过利用启发、娱乐、魅力、挑战和影响力的媒体和理念，将品牌与他们想要接触的人群联系起来，从而提升品牌知名度。他们使用移动位置数据连接物理世界和数字世界，识别暴露于户外面板的设备，并在 RADAR® 产品中收集这些见解。
解决方案
Clear Channel Outdoor 开发了 RADARView®，这是一种动态活动规划工具，使用聚合的匿名移动位置数据。该工具旨在帮助广告商更有效地规划户外广告活动。 RADARView® 的工作原理是显示哪些受众群体经过 Clear Channel 的面板，并将它们映射到 Clear Channel 的所有广告区域。这使得广告商可以选择最适合覆盖其目标受众的面板。广告商可以根据各种受众属性（例如人口统计、购物习惯或旅行模式）来选择面板。该解决方案不仅使广告商可以轻松访问数据，还为他们提供了一个工具来就其活动规划做出明智的决策。
运营影响
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