Splunk Fosters a Culture of Coaching with Mindtickle

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Splunk, a data technology company, was facing challenges with its existing training program. The program, hosted solely by a Learning Management System (LMS) and populated by the Splunk content team, was no longer meeting the company’s needs. The sales training consisted of a library of e-learning courses that were primarily video-based modules. Every new hire leveraged the same content in their onboarding process, regardless of their skill level. Additionally, coaching, a crucial aspect in the development and training of sales reps, was inconsistent among sales managers and not streamlined or well-defined. Splunk determined that all these issues could be addressed by creating a culture of coaching at the company, underpinned by investment in enablement technology.

Splunk is a data technology company headquartered in San Francisco, California. Founded in 2003, the company has grown to a size of 6,000 employees. Splunk is the first 'data-to-everything' platform with solutions for security, IT, and DevOps. The company provides solutions for digital customer experiences and cloud transformation and is trusted by leading brands around the world.

After a rigorous vendor evaluation process, Splunk chose Mindtickle as the superior option to complement its existing LMS and help achieve its goals. Mindtickle incorporates learning with activities to reinforce new messaging, skills, and information. It also allows managers to track metrics showing reps’ progress in mastering competencies over time. Most importantly, Mindtickle could provide a more streamlined, consistent, and data-driven approach to coaching. Splunk's corporate branding was very important to the company, so Mindtickle was delivered through 'Splunk Coach' — the Mindtickle Sales Readiness platform branded with Splunk’s 'Buttercup' mascot and bright-pink colors. With Mindtickle as Splunk Coach’s engine, Splunk could now begin to take action on its main enablement objectives, including increasing sales rep productivity and overall revenue impact, and creating more engaging and personalized learning journeys.

• Established a culture of coaching across the company, underpinned by Splunk-branded, easy-to-use technology.
• Gained greater insight into knowledge and skills gaps.
• Improved new-hire training process.