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Zapier > 实例探究 > 简化 Mogul Millennial 的沟通:自动化如何改变媒体技术平台
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Streamlining Communication and Content Delivery at Mogul Millennial with Automation

技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 设备与机械
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
挑战
在 Mogul Millennial 的早期,由于每天需要发送的电子邮件数量巨大,布里塔尼很难与她的作家和观众进行有效的沟通。
关于客户
Mogul Millennial 是 Brittani 创建的媒体技术平台,旨在为黑人企业家和专业人士提供支持和教育。它已发展成为拥有超过 18,000 名黑人商业领袖的社区。
解决方案
Brittani 使用 Zapier 实现自动化,以简化通信流程。她创建了一个多步骤 Zap,可以根据作者文章推介的状态自动向其发送个性化电子邮件回复。此外,她还使用 Zapier 根据新订阅者的内容偏好自动将其添加到正确的电子邮件营销活动中。
运营影响
  • The use of automation has been transformative for Mogul Millennial. It has streamlined internal communication with writers and external communication with newsletter subscribers. The automation of responses to article pitches and the addition of new subscribers to the correct email marketing lists has freed up significant time for Brittani, allowing her to focus more on content creation and community engagement. The automation has also enabled Mogul Millennial to scale without the need for additional full-time staff. Brittani has found the use of automation tools like Zapier to be essential in managing her responsibilities as a solo founder and growing her subscriber base.

数量效益
  • Automated responses to article pitches, saving hours of manual emailing

  • Automated addition of new subscribers to the correct email marketing lists, saving hours of manual data entry

  • Enabled the scaling of Mogul Millennial without the need for additional full-time staff

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