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实例探究 > Strengthening Leads with Trusted Data

Strengthening Leads with Trusted Data

技术
  • 分析与建模 - 数据即服务
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • Professional Service
  • Software
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 数据科学服务
  • 系统集成
挑战
Confio Software faced significant challenges in managing its growing pool of marketing leads, which contained segmented, conflicting, and duplicate data. This resulted in skewed data in reports and e-mail campaigns being inadvertently sent to existing customers due to suspect records. With the adoption of Marketo and a firmly rooted Salesforce application, Confio needed a way to unify this crucial pool of information, ensure data integrity, and fast-track its lead generation process. The Sales Development Team required full transparency between Marketo and Salesforce to maintain synchronization and data integrity.
关于客户
Confio Software is a company that produces award-winning software aimed at improving the development and management of database applications. With a successful presence in the marketplace, Confio found itself dealing with the complexities of managing an expanding pool of marketing leads. The company had adopted Marketo for marketing automation and had been using Salesforce since 2004 for customer relationship management. The integration of these systems was crucial for maintaining data integrity and optimizing the lead generation process. Confio's Sales Development Team relies heavily on these tools to ensure seamless operations and effective communication with potential customers.
解决方案
The RingLead integration provided Confio with a comprehensive solution to unite its databases, solidify customer data, and streamline record entry. The initial clean-up of disparate databases was a daunting task, but RingLead's tools like Unique Upload and Unique Entry made the process more manageable. Before RingLead, lists were manually reviewed, updated, and copied to spreadsheets for upload into Salesforce. With RingLead, the process became automated, allowing for quicker and more accurate data entry. This integration not only improved data integrity but also significantly reduced the time required for data management tasks. Confio also leveraged the prospecting capabilities of Profiler for programmatic search of online data silos, further enhancing its lead generation process.
运营影响
  • The integration of RingLead streamlined the data entry process, reducing the time required to inventory a list of 300 leads from five to six hours to approximately 30 minutes.
  • The improved data integrity and streamlined processes allowed for quicker follow-up communications, enhancing the customer experience.
  • The Sales Development Team experienced full transparency between Marketo and Salesforce, ensuring synchronized and accurate data across both platforms.
数量效益
  • Time to inventory a list of 300 leads reduced from 5-6 hours to approximately 30 minutes.

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