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Supply Chain Makeover
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
适用功能
- 物流运输
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 系统集成
- 培训
挑战
雅芳是全球领先的美容及相关产品直销商，通过 480 万名独立销售代表向 143 个国家的女性销售产品。雅芳的产品在不同国家通过多种渠道销售，包括直销、互联网、目录和门店。竞争对手和客户的整合和全球化以及发展中市场的快速增长也增加了业务的复杂性。因此，这个高度受促销驱动的市场会产生产品需求波动和复杂的供应链。尽管雅芳近年来在欧洲、中东和非洲 (EMEA) 的业务大幅扩张，但没有一个中央计划职能部门负责需求、库存和供应计划。雅芳在波兰、德国和英国的三家工厂的生产计划高度手动、缺乏灵活性、对客户要求反应迟钝，无法支持雅芳在新市场的计划增长。
关于客户
雅芳是全球领先的美容及相关产品直销商，通过 480 万名独立销售代表向 143 个国家的女性销售产品。雅芳的知名品牌包括 Avon Color、Anew、Skin-So-Soft、Avon Solutions、Advance Techniques Hair Care、Avon Naturals、Mark 和 Avon Wellness。雅芳还销售各种时尚珠宝、内衣、时尚配饰和礼品。雅芳的产品在不同国家通过多种渠道销售，包括直销、互联网、目录和门店。竞争对手和客户的整合和全球化以及发展中市场的快速增长也增加了业务的复杂性。
解决方案
雅芳从 JDA Software 的制造规划和智能履行™ 解决方案中获得了许可，以便在其全球企业中实施这些功能，并快速有效地响应全球消费者的需求。在 29 个 EMEA 市场的实施仅用了四个月就完成了。JDA 解决方案从雅芳的 29 个市场收集供应链信息。这些数据（库存、未来销售需求、运输时间表和销售历史信息）以及 JDA 高级规划参数为雅芳提供了战略分销和制造计划。此外，JDA 还为雅芳的规划人员提供了服务风险、库存不平衡和运输要求的列表。所有这些使雅芳能够跨境协同工作并简化其订单处理。
运营影响
数量效益
相关案例.
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