Iris > 实例探究 > 铃木的名人护目镜识别：一次成功的营销活动

Suzuki's Innovative IoT Marketing Strategy for Gogglebox Season 13

适用功能

销售与市场营销

挑战

铃木希望通过 Gogglebox 第 13 季的营销活动让 C4 观众熟悉他们最新的 Swift 系列。后来他们想为第四频道的名人版节目创建一批新的身份。

关于客户

客户铃木是一家汽车公司。

解决方案

该解决方案涉及以传统的 Gogglebox 风格创建一系列轻松的标识，其中两个人坐在公园的长椅上讨论铃木 Swift，就像他们在客厅一样。名人版的身份中添加了知名名人乔伊·埃塞克斯 (Joey Essex) 和黛比·麦吉 (Debbie McGee)。这些身份在第四频道与新一季的 Celebrity Gogglebox 一起播出，并在社交媒体上进行了宣传。

运营影响

The operational results of this marketing strategy were significant. The use of well-known celebrities in the idents added a touch of glamour and intrigue, effectively capturing the attention of the audience. The playful highlighting of the Suzuki Swift's features in the idents, coupled with the social media content, created a buzz around the product. The idents were aired alongside the new season of Celebrity Gogglebox, ensuring maximum visibility for the product. This innovative marketing strategy not only familiarized the Channel 4 audience with the Swift range but also reinforced Suzuki's brand image as a creative and customer-centric automobile manufacturer.

Suzuki's Innovative IoT Marketing Strategy for Gogglebox Season 13

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