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Iris > 实例探究 > 外卖收购:adidas GLITCH 在伦敦的创新活动
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Takeaway Takeover: Adidas GLITCH's Innovative Experiential Marketing Strategy

技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 传感器 - 自动驾驶传感器
适用行业
  • 服装
  • 包装
适用功能
  • 销售与市场营销
挑战
我们面临的挑战是为 adidas GLITCH 全新足球鞋系列的发布制作一场宣传活动,以匹配该品牌在创新方面的声誉、推动应用程序下载并在伦敦赢得声誉。
关于客户
客户是知名运动品牌阿迪达斯。
解决方案
解决方案是将 GLITCH 带出球场,带到东伦敦当地的一家外卖店。该商店更名为 GLITCH,每个接触点都展示 GLITCH 产品和独家服装。社交媒体上还发起了一场预告活动,以激发兴趣并推动应用程序下载和活动注册。
运营影响
  • The innovative marketing strategy adopted by Adidas GLITCH for the launch of their 'Prep Pack' resulted in a successful campaign that resonated with their target audience. The takeover of a fast food restaurant in East London created a unique and memorable experience for the GLITCH community, strengthening their connection with the brand. The teaser campaign and the event itself drove app downloads and event registrations, increasing engagement with the brand. The campaign also increased brand visibility in London, further establishing Adidas GLITCH's reputation for innovation and disruption in the market.
数量效益
  • Increased app downloads due to the teaser campaign
  • Increased event registrations driven by the social media campaign
  • Increased brand visibility in London through the takeover of a popular fast food restaurant

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