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Takeaway Takeover: Adidas GLITCH's Innovative Experiential Marketing Strategy
技术
- 应用基础设施与中间件 - 事件驱动型应用
- 传感器 - 自动驾驶传感器
适用行业
- 服装
- 包装
适用功能
- 销售与市场营销
挑战
我们面临的挑战是为 adidas GLITCH 全新足球鞋系列的发布制作一场宣传活动,以匹配该品牌在创新方面的声誉、推动应用程序下载并在伦敦赢得声誉。
关于客户
客户是知名运动品牌阿迪达斯。
解决方案
解决方案是将 GLITCH 带出球场,带到东伦敦当地的一家外卖店。该商店更名为 GLITCH,每个接触点都展示 GLITCH 产品和独家服装。社交媒体上还发起了一场预告活动,以激发兴趣并推动应用程序下载和活动注册。
运营影响
数量效益
相关案例.
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