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Talend's Successful Implementation of Conversica® to Drive Revenue and Pipeline Opportunities
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 石油和天然气
适用功能
- 产品研发
- 销售与市场营销
用例
- 需求计划与预测
- 租赁金融自动化
服务
- 云规划/设计/实施服务
- 系统集成
挑战
Talend 是云和大数据集成软件领域的领导者，面临着有效吸引低质量潜在客户以推动客户获胜的挑战。该公司的核心业务以数据为中心，他们希望确保其营销技术堆栈与其核心产品一样严格。 Talend 营销运营经理 Adam Benitez 正在寻找能够帮助他的团队最大限度地提高潜在客户生成和转化率的新技术。最初，人们对 Conversica 这一新技术以及它如何融入公司的整体战略和框架持怀疑态度。有人担心它与他们现有的营销自动化平台 Marketo 相似，以及这项投资是否会浪费时间和金钱。
关于客户
Talend 是云和大数据集成软件领域的下一代领导者。该公司的创新开源解决方案可以快速有效地收集、准备和组合来自各种来源的数据。这使得组织能够针对其业务的几乎任何方面进行优化，帮助他们变得更加数据驱动。 Talend 非常关注对其业务至关重要的数据，始终在寻找能够帮助最大限度地提高潜在客户生成和转化率的技术。该公司在纳斯达克上市，股票代码为 TLND。
解决方案
Talend 决定针对 500 个潜在客户测试 Conversica 的 AI 助手 Cara Daly，看看他们如何反应并在漏斗中取得进展。尽管最初有些担心，但事实证明该技术是无缝且有效的，第一个月的参与率为 17%。结果表明，Conversica 产生的机会和创造的渠道远远超过了未取得进展的潜在客户。 Conversica 被发现可以补充他们现有的营销自动化解决方案，而不是与之竞争。该平台已集成到他们现有的销售组织中，由人工智能助手处理所有 C 级销售线索。 Conversica 与 Salesforce 和 Marketo 一起用作其营销技术堆栈的一部分，从而可以有效管理主导营销活动并生成后续绩效报告。
运营影响
数量效益
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