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Tam Tam: A Data-Driven Digital Agency
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 消费品
- 电信
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Tam Tam 是一家位于荷兰的数字代理公司，从一家简单的网站建设公司发展成为客户的战略合作伙伴。该公司以强大的数据驱动文化脱颖而出，无论是在公司内部还是在客户面前。然而，挑战在于管理客户关系的透明度，尤其是在分享有关活动效果的实时数据时。数字数据的性质意味着数字可能会波动，如果不能正确理解，可能会引起客户的担忧。此外，该行业的快节奏性质要求信息保持一致和最新，以避免不必要的争论，并专注于产生见解和想法。
关于客户
Tam Tam 是一家位于荷兰的领先数字代理机构。该机构拥有 130 多名员工，与 HBO、雀巢、世界自然基金会和 FIFA FIFPro 等全球品牌合作。Tam Tam 是一家全面整合的数字代理机构，为顶级品牌开展活动、开发应用程序和设计数字体验。该机构通过拥有强大的数据驱动文化而脱颖而出，无论是在内部还是在客户方面。该机构已经运营了 17 年，从一个简单的网站构建器发展成为客户的战略合作伙伴。
解决方案
Tam Tam 采用了数据驱动的方法，使用实时仪表板让每个人都了解并关注数据。这种透明度延伸到他们的客户关系，他们分享有关活动绩效的实时数据。虽然这最初可能会让客户感到震惊，但他们很快就会习惯并受其指导，帮助他们更好地理解数字和数字的真正含义。在内部，拥有实时数据可见性有助于 Tam Tam 更加一致，因为每个人都可以获得相同的信息和对事物的看法。这使得该机构可以减少辩论时间，而将更多时间花在建立见解和提出想法以改进数据所告诉他们的东西上。
运营影响
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