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The South African Boosts Mobile Traffic and User Engagement with Marfeel
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 连接平台
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 搜救
服务
- 云规划/设计/实施服务
挑战
《南非人报》是一家面向全球南非人的多平台媒体，由于网速慢、用户参与度低，该网站在移动流量变现方面举步维艰。该网站还面临着高跳出率的问题，因为它很难吸引用户阅读一篇文章以外的注意力。《南非人报》的主要目标是提高变现能力并提升整体用户体验，同时确保网站上已成功产生收入的功能和小工具能够保留下来。《南非人报》移动网站的目标包括增加每位访客的页面浏览量和访客在网站上停留的时间，通过 Google AMP 和 Facebook Instant Articles 增强分发，并通过实施适用于所有移动设备和操作系统的动态多屏策略来提高网站加载速度和用户参与度。
关于客户
TheSouthAfrican.com 由蓝天出版集团于 2003 年创办，是南非人在全球唯一的多平台媒体资源。来自开普敦、伦敦和布里斯班的编辑团队为具有全球意识、受过良好教育的南非人提供重要且最新的新闻、活动、体育、娱乐、社区、旅游和商业报道。其忠实的读者群来自南非、英国、澳大利亚和新西兰、加拿大和美国等地，文化上高度统一。《南非人报》每月拥有超过 200 万的忠实独立访客，而且这一数字还在迅速增长。
解决方案
为了使《南非人报》取得最佳效果，Marfeel 的企业解决方案被选中。该解决方案汇总了数百万优质广告商广告，并通过供应方平台管理所有广告空间，优化实时竞价以最大化收入。该解决方案为所有广告网络和新的财务内容共享广告网络提供一站式集成，以服务其最大的客户，同时保留 Taboola 内容共享小部件和自定义表单。Google Analytics 标签确保可以在作者级别跟踪内容统计信息，以继续监控作者。借助 Marfeel 设计的新移动应用，《南非人报》更容易在搜索结果中找到，覆盖更广泛的受众，并促进更深入的参与。
运营影响
数量效益
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