ManyChat > 实例探究 > [案例研究] B-IT Fitness 如何利用 ManyChat 将潜在客户成本降低 50%，并将转化率提高 40%

Transforming Lead Generation: B-IT Fitness Leverages ManyChat to Halve Lead Costs

技术

网络与连接 - 无线接入网

适用功能

销售与市场营销

挑战

B-IT Fitness 面临着手动响应来自 Facebook 潜在客户广告活动生成的潜在客户的数千个查询的挑战。他们需要一种更简化的方式来处理问题并为健身房产生合格的销售线索。

关于客户

B-IT Fitness 是沙特阿拉伯吉达的一家新健身连锁店，旨在为当地健身爱好者提供更实惠的豪华健身俱乐部。他们使用 Facebook Lead Ads 来宣传预售活动，并希望增加会员注册量，同时以较低的成本保持一流的支持。

解决方案

B-IT Fitness 与 Wizards of Wellness 合作，使用 ManyChat 创建了多阶段 Messenger 活动。他们创建了一个常见问题解答机器人来回答常见问题并确定潜在会员资格。该活动包括 Facebook JSON 广告、一系列资格问题以及收集联系信息。所有潜在客户数据均发送至 Google Sheets 进行跟进。

运营影响

The implementation of the automated FAQ bot and the use of Facebook JSON ads significantly improved the efficiency of B-IT Fitness's lead management process. The team no longer had to manually respond to individual questions and comments, freeing up valuable time and resources. The automated workflow also ensured that all queries were responded to promptly and accurately, enhancing the brand's customer service. The streamlined process also resulted in a more effective conversion of leads into customers. Furthermore, the use of Google Sheets for lead data management enabled the team to follow up with leads more effectively, further improving conversion rates. Overall, the new system resulted in a more efficient and effective lead management process, contributing to the brand's goal of increasing membership sign-ups while maintaining high-quality customer service.

数量效益

50% decrease in cost per lead compared to previous campaigns
40% increase in lead conversion rates
20 X return on ad spend

Transforming Lead Generation: B-IT Fitness Leverages ManyChat to Halve Lead Costs

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