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Traveloka's Implementation of Domo for Real-Time Data Analytics
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Traveloka 是东南亚领先的在线旅游门户网站，其运营环境高度动态且竞争激烈。平台的任何中断，即使只有几分钟，都可能导致重大收入损失。该公司需要一种工具，可以对任何中断提供实时警报，以便快速纠正。此外，由于大量员工需要访问数据，Traveloka 需要一种自助服务解决方案。该公司正在寻找一种可以避免造成信息瓶颈并允许员工自助服务的解决方案。
关于客户
Traveloka 是印度尼西亚第一家独角兽企业，也是东南亚游客的热门在线门户。该平台允许用户预订该地区乃至全球的航班、酒店、景点和火车票。Traveloka 的运营环境瞬息万变、竞争激烈，如果平台出现哪怕几分钟的问题，该公司就可能损失数十万美元的潜在收入。该公司的大量员工急需数据，因此需要一种自助服务解决方案。
解决方案
经过五个月的审查期，Traveloka 评估了 30 种数据分析解决方案，最终选择了 Domo，因为它具有自助服务功能、个性化数据许可 (PDP) 和警报功能。Domo 的自助服务功能使数百名 Traveloka 员工能够访问该平台而不会造成瓶颈。PDP 功能使 Traveloka 能够向其网络中的所有 7,000 人提供有用的信息。Domo 的警报功能对 Traveloka 的业务很有价值，因为它允许用户对数据进行细分、针对特定指标设置警报以及访问当时对他们重要的数据。
运营影响
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