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UiPath's Journey to Brand Consistency with Writer
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
- 设备与机械
适用功能
- 采购
- 销售与市场营销
用例
- 语音识别
- 时间敏感网络
服务
- 测试与认证
- 培训
挑战
UiPath 是一家领先的企业软件公司，在快速发展的过程中面临着保持品牌一致性的重大挑战。几年前，该公司经历了一次彻底的品牌改造，演变成一个对话式的、友好的、有吸引力的品牌声音。然而，随着公司的扩张，它很难在所有内容中保持这种品牌形象。该公司缺乏单一的事实来源来确定如何正确格式化产品名称或如何像 UiPath 一样书写和发音。最初的解决方案是一份 65 页的内容风格指南，但事实证明，分发并期望所有贡献者理解并遵循它是一种负担。我们面临的挑战是找到一个充满活力、有活力、会呼吸的源泉，以帮助维持整个公司的品牌一致性。
关于客户
UiPath 是一家领先的企业软件公司，专注于机器人流程自动化。该公司经历了显着的增长和扩张，于 2018 年进行了 B 轮融资并上市。随着公司的发展，它经历了一次完整的品牌改造，演变成一个对话式、友好且有吸引力的品牌声音。然而，在所有内容中保持这一品牌形象成为了一项重大挑战。该公司缺乏单一的事实来源来确定如何正确格式化产品名称或如何像 UiPath 一样书写和发音。该公司寻求一种有助于保持整个公司品牌一致性的解决方案。
解决方案
UiPath 在企业级生成式人工智能平台 Writer 中找到了解决方案。作家的培训安全地基于公司自己提供的数据进行，从而产生一致且品牌化的内容。该平台显然非常适合 UiPath，因为它允许实时更改和更新，而无需手动编辑和重新加载文档。 Writer 还为整个公司提供了统一的声音，有助于保持品牌的一致性。该平台是由 UiPath 一些最多产的内容创作者进行试点推出的，并且非常鼓励反馈和协作。与 Writer 的关系也至关重要，因为它可以实现持续的反馈循环。该平台还用于入职机构，帮助外部贡献者快速了解如何像 UiPath 一样进行写作。
运营影响
数量效益
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