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Univision's Transformation with Domo
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Univision 是美国最大的西班牙语广播电视网络，它面临着巨大的挑战，即如何获取实时收入洞察，以便做出明智的业务决策并优化收益。该公司需要对收入、展示次数和每次展示费用有详细的洞察。但是，他们无法查看按设备、按平台或按合作伙伴划分的数据。缺乏数据可见性阻碍了他们做出战略决策和优化程序化广告工作的能力。
关于客户
Univision 是美国最大的西班牙语广播电视网络。该公司的产品组合包括电视、广播和互动媒体，每天为西班牙裔美国人提供的信息比该国任何其他媒体公司都要多。Univision 总部位于纽约，在各种平台上运营，覆盖广泛的受众。该公司需要一种可以提供实时收入洞察的数据解决方案，以便做出业务决策并优化收益。
解决方案
Univision 向 Domo 寻求数据可视性问题的解决方案。Domo 是一个专门提供商业智能工具和数据可视化的平台，能够在短时间内为 Univision 提供所需的详细数据。在一个半月内，Univision 便开始使用 Domo。该平台改变了 Univision 处理程序化广告的方式，使他们能够更多地专注于分析而不是工程。Domo 还帮助 Univision 发现了他们之前不知道的洞察，例如其移动应用程序的库存量超出预期。这使得 Univision 能够集中精力寻找特定于该库存的供应商。
运营影响
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