Upscaling Growth through Social Media Marketing: A Case Study on Purdey's

挑战

Purdey's 希望扩大社交媒体营销策略的发展

关于客户

Purdey's，Britvic 旗下品牌

解决方案

制作了十部 15 秒 Facebook 电影的集合，以激励观众，并与自我激励大师一起举办了发布会

运营影响

The operational results of the campaign were not explicitly mentioned in the case study. However, it can be inferred that the campaign was expected to drive significant growth for Purdey's. The use of short, engaging Facebook films was likely to increase viewer engagement and inspire them to find their inner motivation. The launch event, featuring renowned self-motivation gurus, would have further reinforced the campaign's message and increased its reach. The OOH advertising strategy was also expected to boost brand recognition and awareness. Overall, the campaign was designed to create a strong impact and accelerate the pace of growth for Purdey's.

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