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实例探究 > VEEVA SUCCESS STORY Millennium Pharmaceuticals, Inc.

VEEVA SUCCESS STORY Millennium Pharmaceuticals, Inc.

技术
  • 平台即服务 (PaaS) - 连接平台
适用行业
  • 医疗保健和医院
  • 药品
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 云规划/设计/实施服务
挑战
Millennium Pharmaceuticals was facing challenges with their previous customer relationship management (CRM) system. The system was inflexible, slow, and unreliable, causing frustration among sales representatives and pulling technology managers away from strategic initiatives to fix system errors. The company needed a new system that was agile enough to handle the new speed of business in biotech, with an intuitive, easy-to-use user interface, a single integrated system for managed markets, medical science liaisons and sales reps, system integration with the company’s intranet for shared best practices, and additional industry-specific functionality.
关于客户
Millennium Pharmaceuticals, The Takeda Oncology Company, is a leading biopharmaceutical company based in Cambridge, Massachusetts. The company markets VELCADE®, a novel cancer product, and has a robust clinical development pipeline of product candidates. Millennium's research, development, and commercialization activities are focused in two therapeutic areas: oncology and inflammation. The company was in need of a more flexible and faster customer relationship management (CRM) system to handle their growing needs in the turbulent pharmaceutical marketplace.
解决方案
After conducting an exhaustive search and requesting proposals from all major pharma CRM vendors, Millennium selected Veeva CRM. The decision was based on the product’s clean, simple, easy-to-use interface, its pharma-specific functionality, robust search capabilities, and its SaaS platform, which eliminates the need to worry about upgrades and allows for fast and easy configuration changes. Veeva worked closely with Millennium throughout implementation, adding or removing functions to meet the customer’s needs. Both teams were guided by a single mandate: keep it simple.
运营影响
  • Increased Usability – users have responded positively to the simple interface. They can now record a call in just 3 clicks or less, conduct searches in seconds and enjoy lightning-fast access to their data.
  • Improved Flexibility – due to Veeva CRM’s robust technology, Millennium can make changes when it wants, how it wants, and without worrying about affecting other parts of the system.
  • Greater Productivity – delivered as a service over the Internet, Veeva CRM frees IT staff from having to maintain servers and other hardware.
数量效益
  • Saved the equivalent of at least one full-time employee per group as a result of the new system.

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