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Vimcar's Successful Website Rebranding: Boosting Traffic and Leads with Hotjar
技术
- 应用基础设施与中间件 - 数据可视化
- 网络安全和隐私 - 身份认证管理
适用行业
- 设备与机械
适用功能
- 质量保证
- 销售与市场营销
用例
- 实验自动化
- 车队管理
服务
- 测试与认证
挑战
Vimcar 在重塑网站品牌后失去了页面浏览量和潜在客户。他们担心这些变化会扰乱他们的渠道流程，并暂时减少页面浏览量、潜在客户和销售额。
关于客户
Vimcar 是德国领先的车队管理软件。他们需要重新命名德国和英国的区域网站，以跟上不断增长的产品和功能列表。
解决方案
Vimcar 求助于 Hotjar，以快速解决影响其品牌重塑网站的问题并恢复关键绩效指标 (KPI)。他们使用 Hotjar 的功能来捕获和可视化网站上的用户行为，包括热图、滚动图和录音。
运营影响
数量效益
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