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Iris > 实例探究 > 沃达丰 EVO:与 Tom Daley 合作对抗久坐的生活方式
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Vodafone EVO: A Flexible Solution for Sedentary Lifestyles

适用行业
  • 消费品
  • 医疗保健和医院
适用功能
  • 销售与市场营销
挑战
我们面临的挑战是克服英国解除封锁后久坐生活方式的影响,并帮助人们在 2021 年进入灵活的身心状态。
关于客户
该客户 Vodafone 与 Nuffield Health 和奥运选手 Tom Daley 合作,支持在英国推出灵活的电话套餐 Vodafone EVO。目的是帮助人们在封锁后改善身心健康。
解决方案
解决方案是创建一个定制的瑜伽例程,专门用于对抗僵硬和封锁生活方式引起的疼痛。该套路由奥运会选手汤姆·戴利 (Tom Daley) 主导,并融入了具体动作。
运营影响
  • The partnership with Nuffield Health and Tom Daley not only provided a unique solution to Vodafone's customers but also created a significant media buzz. The launch was supported by posts on Tom Daley's social channels and exclusive interviews with major media outlets. This resulted in extensive coverage across print, online, and broadcast media, including national coverage. The partnership also enabled amplification across all Vodafone and Nuffield Health digital and social channels, as well as the EVO home page, the VeryMe app, and eCRM mailers. This extensive reach helped Vodafone to effectively communicate the benefits of the EVO plan and its commitment to promoting a healthy lifestyle among its customers.
数量效益
  • 178 pieces of coverage across print, online and broadcast media
  • 11 pieces of national coverage
  • 123 million total coverage reach

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