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Ada > 实例探究 > Wave Financial 借助 Ada 的自动化 CX 解决方案实现 5 倍的投资回报率
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Wave Financial's 5x ROI in 12 Months with Ada's Automated CX Solution

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 水泥
  • 金融与保险
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 物料搬运自动化
服务
  • 培训
挑战
Wave Financial 面临着应对客户支持量季节性激增的挑战,这导致了更长的等待时间和负面的客户互动。他们需要一种解决方案来减少等待时间、改善客户体验并抓住错失的收入机会。
关于客户
Wave Financial 是一家为小企业主提供会计、发票、付款和工资服务的公司。他们拥有一支由 60 多名员工组成的团队,致力于客户支持。
解决方案
Wave Financial 使用名为 Mave 的聊天机器人实施了 Ada 的自动化 CX (ACX) 框架。该聊天机器人能够自动处理多余的常见问题解答并处理基本的客户查询,从而使人工代理能够专注于更复杂的查询。 Ada 的 ACX 顾问提供了优化聊天机器人性能的指导和最佳实践。
运营影响
  • The implementation of Ada's Automated CX (ACX®) framework and no-code features resulted in significant operational improvements for Wave Financial. The chatbot, Mave, was able to handle a large volume of interactions, freeing up Wave's agents to focus on more complex inquiries and build valuable relationships with customers through positive brand interactions. The bot also took care of routing customers based on their account tier and region, ensuring personalized CX from the start and meeting brand standards regardless of the customer tier. With the immediate needs of the support team met, Wave is now looking at other aspects of their CX where they can apply Ada’s automation. They’ve created a new team within their Customer Experience department focused on building out new use cases and answer flows for Mave to continually make it smarter, more interactive, and more engaging. They are also working on leveraging the chatbot beyond just support, with plans for proactive marketing, contextual assistance, and sales automation.

数量效益
  • 65% reduction in year-over-year support ticket creation within the first month of Mave's launch

  • 70% of interactions were contained by Mave during the busy season right after launch

  • Estimated annual savings of $1.20 million in inquiry deflections between March 2020 and March 2021

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