下载PDF
MindTickle > 实例探究 > Waystar Tightens Product Messaging, Scales Up Training With Data-driven Sales Enablement
MindTickle Logo

Waystar Tightens Product Messaging, Scales Up Training With Data-driven Sales Enablement

技术
  • 分析与建模 - 实时分析
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 医疗保健和医院
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 软件设计与工程服务
  • 培训
挑战
Waystar, a leading provider of revenue cycle technologies for healthcare organizations, faced several challenges. The company wanted to reinforce its sales representatives' understanding of a complex, constantly changing industry and improve their product knowledge and sales pitches. The company also aimed to scale enablement for a large, rapidly expanding sales team and reduce reliance on resource-intensive instructor-led training. The company's sales enablement depended heavily on instructor-led training, which meant taking sales reps away from productive activities in the field and into a classroom. The data on training participation was dispersed across multiple spreadsheets and stored in various online repositories. Without objective measures, managers could only fall back on subjective impressions of reps’ sales readiness.
关于客户
Waystar is a leading provider of revenue cycle technologies for healthcare organizations. The company has more than 450,000 clients generating 2 billion transactions annually. Waystar's mission is to help healthcare providers manage the complexity and gain the revenue visibility they need to ensure their financial wellbeing. Waystar’s sales teams work diligently to understand and meet customers’ needs for improvements to their revenue cycle. The company has a sales force numbering above 70 and counting.
解决方案
Waystar identified MindTickle’s data-driven sales readiness platform as the best fit for its short-term and long-term objectives. The company consolidated a broad variety of industry background training and solution training content on MindTickle. Sales reps now have mobile, on-demand or scheduled access to the sales readiness resources they need for successful onboarding as well as ongoing learning. MindTickle’s video role-plays enable reps to practice and hone their product pitches and receive comments and suggestions. MindTickle’s Quick Update capability enables continual learning both for new reps and for those who have been with the company awhile. The company has migrated much of its instructor-led training content to the MindTickle platform, and expects to move more in the near future, but it continues to leverage some classroom-based instruction.
运营影响
  • More time and resources to expand sales enablement
  • More informed interactions with customers
  • Richer, more engaging learner experience

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.