下载PDF
Wimbledon 2015: Creating a unique digital experience to capture the moments that matter
技术
- 分析与建模 - 实时分析
- 网络安全和隐私 - 网络安全
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 网络安全
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 网络安全服务
- 数据科学服务
挑战
温布尔登网球公开赛由全英草地网球俱乐部 (AELTC) 主办,是全球最受瞩目的体育赛事之一。为了保持其声望,其数字体验必须是首屈一指的。全英草地网球俱乐部设定的目标是在 2015 年锦标赛的两周内吸引 7000 万次访问、2000 万台独立设备和 800 万名社交粉丝。挑战在于更新数字资产以适应移动优先的世界,同时仍提供最佳的桌面体验。该团队还需要为最重要的网球粉丝——球员本身——构建一套特殊的网站。
关于客户
全英草地网球俱乐部 (AELTC) 是温布尔登网球锦标赛的组织者,温布尔登网球锦标赛是网球四大满贯赛事中历史最悠久的赛事,也是全球最受瞩目的体育赛事之一。自 1877 年成立以来,全英草地网球俱乐部一直是一家全球体育和文化机构。全英草地网球俱乐部的目标是举办世界上最好的网球锦标赛——从各个方面和各个指标来看。这一承诺既是出于自豪感,也是出于商业原因。温布尔登网球锦标赛的品牌建立在其顶级地位之上:这正是吸引球迷和合作伙伴的原因。正是由于温布尔登网球锦标赛的卓越声誉,全球最好的媒体组织和最伟大的公司(包括 IBM)都希望与它合作。
解决方案
IBM 和全英草地网球俱乐部开始对数字平台进行彻底的重新设计,利用他们对温网观众的深入了解,开发出一种量身定制的体验,以吸引和留住来自世界各地的网球迷。该团队构建了一个安全的网络应用程序,为球员提供个性化的球场预订、交通和上场时间视图,并帮助他们查看自己参加的每场比赛的统计数据,从而查看自己的表现。该团队利用了一项独特的优势:可以访问温网期间每场比赛的实时逐球数据。在温网两周的比赛中,48 名场边专家捕获了大约 340 万个数据点,跟踪击球类型、策略和每一分的结果。这些数据被实时收集和分析,为电视评论员和记者以及数字平台自己的编辑团队提供统计数据。
运营影响
数量效益
相关案例.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Enel Secures Italian Power Generation Network
Electric energy operators around the world are working to increase the reliability and cyber resiliency of their systems. This includes Enel, a global power company that manages and monitors the Italian power grid. This grid:• Serves 31 million customers• Has a net installed energy capacity exceeding 31 gigawatts• Includes more than 500 power generation plants,including hydroelectric, thermoelectric, and wind• Is managed and monitored by Enel 24/7/365• Is operated by Terna, the Italian Transmission System Operator (TSO)Enel is responsible for the availability of the grid’s underlying ICS and industrial network. It also manages Regional Control Centers and Interconnection Centers which connect with the TSO. The TSO manages the flow of energy to the grid plus controls and remotely regulates the power generation of power plants, increasing and decreasing power production as required. The complex system of interaction and cooperation between Enel and the TSO has strong security implications as well as operational and business challenges.
Case Study
Securing the Connected Car Ecosystem
In-vehicle communications and entertainment system hosts high-value or sensitive applications. API libraries facilitate communication and sharing of vehicle data. These API libraries are vulnerable to reverse engineering and tampering attacks and may even result in loss of passenger safety. Attackers can inject malware that may be able to migrate to other in-car networks such as the controller-area-network (CAN) bus which links to the vehicle’s critical systems. Software provided for dealers to interface with cars through the OBD2 port is vulnerable to reverse engineering and tampering attacks. Hackers may be able to abuse these tools to inject malicious code into the ECUs and CAN bus. Attackers can lift the cryptographic keys used, and use that to build their own rogue apps/software. Their cloned version of the original app/software may have altered functionality, and may intend to gain access to other in-car networks.
Case Study
Secure and Cloud-based Data Marketplace
The great promise of new connected concepts of industry like 'Industry 4.0' is their ability to deliver a historically unparalleled level of responsiveness and flexibility. While modern supply chains are already heavily integrated and designed to be fluid and fast moving, a large swathe of manufacturing still remains beholden to economies of scale, large production runs, and careful preplanning.The Industrial Internet of Things (IIoT) is set to change this by allowing small-batch or even custom manufacturing on a truly industrial scale. With machines whose functions are not set in stone, but flexible and determined by their operating software and with a new form of connectivity bringing industrial engineers, product manufacturers, and end users closer together than ever before. Ad-hoc adjustments to automotive parts, for example, during active product runs or the bespoke manufacturing of custom sneakers become very viable options indeed.Much of this remains a theoretical vision, but IUNO, the German national reference project for IT security in Industry 4.0 demonstrates the new capabilities in action with a secure technology data marketplace running a smart drinks mixer.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.