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Zartico’s Partnership With GoodData Results in 3,000% Customer Growth
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
- 基础设施即服务 (IaaS) - 云计算
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
目的地营销组织 (DMO) 负责将纳税人的钱合理分配给当地和州的旅游景点，他们需要更深入的洞察来做出数据驱动的决策。然而，DMO 传统上创新缓慢，依赖至少六个月前的调查结果。缺乏实时数据洞察一直是改善决策的重大障碍。Zartico 的联合创始人兼首席信息官 Jay Kinghorn 看到了私营部门如何利用数据进行战略协调，以更好地了解客户并改造组织，他知道公共部门实体必须有办法做到这一点。据 Kinghorn 称，DMO 缺乏数据和技术资源来提高其服务社区的运营效率。Zartico 着手将这些组织带入未来——让它们不再以调查数据作为主要的决策来源（通常需要六到九个月才能完成和分析），而是采用实时数据分析来更好地分配私人投资和纳税人的钱。
关于客户
Zartico 是一家通过改进数据智能和决策能力，帮助目的地营销组织 (DMO) 更好地管理全球旅游目的地的公司。该公司的数据和分析处于帮助目的地发现机遇和制定成功前进战略的最前沿。GoodData 与 Zartico 合作构建了一个高效的分析平台——世界上第一个目的地操作系统——并为私人高管和公共利益相关者提供更好的数据驱动决策。该公司总部位于犹他州盐湖城，从事目的地运营技术行业。自 2019 年以来，它一直是 GoodData 的客户，属于中小型企业类别。
解决方案
通过与 GoodData 合作，Zartico 有能力率先推出专为 DMO 创建的实时数据分析解决方案。GoodData 灵活的定价结构使 Zartico 能够服务其初始客户群，同时提供增长路线图。经过彻底的评估过程，GoodData 被选为 Zartico 的数据分析合作伙伴。GoodData 灵活的定价结构是这一过程中的关键决定因素，此外还有平台的易用性和跨服务计划的强大功能。利用 GoodData 的逻辑数据模型、灵活的仪表板、分析设计器和自动变更管理功能，Zartico 推出了其目的地操作系统，这是旅游业 DMO 的首个实时数据分析平台。通过目的地操作系统，客户能够访问强大的分析功能，使他们能够查看特定事件并分析关键见解，例如访问量增加的驱动因素或吸引更多当地居民的事件。
运营影响
数量效益
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