The client is a manufacturer of paper and pulp equipment striving to enhance their e-commerce platform's performance in Asia.

The client’s aftermarket components e-commerce platform was underperforming in Asia due to a lack of localization. They needed to understand the specific requirements and preferences of local users to improve platform adoption. By applying best practices in B2B e-commerce and conducting a human-centric ideation process, the client aimed to meet customer expectations and improve platform performance.

• Conduct research to identify user pain points and validate potential solutions.
• Prototype UI/UX changes and process improvements based on customer feedback.
• Integrate localization improvements into the long-term product roadmap for future development.

• A detailed insight report was developed that highlighted internal and external user pain points.
• The client’s Webshop product roadmap was updated to include localization improvements.
• Delivered prototypes and a detailed implementation guide for phase 1 changes.